03.04.2014 – first day of spring break.
Airports are crowded, waiting at the gate is boring.
Travelers at the Hannover airport, however, are lucky. Tchibo ideas shows up and turns the waiting area into 'The fun begins here!'- parcour.
Kids and adults are challenged to test Tchibo's new line of summer games (pop-up soccer, slack line, giant bowling and many more).
The Tchibo games are then sent on vacation for further testing and fun. Along with photos, vacationers send in their feedback to Tchibo ideas. The campaign ends with a voting which ranks tested Tchibo games by their 'fun-factor'.
More about this campaign on tchibo-ideas.de