freiheit.com technologies builds software for the digital future. The German industry leader has been developing internet based software systems since 1999 and is known for innovative concepts, outstanding technical expertise, accuracy and reliability.
During several collaborative workshops with the CEOs, the employees, John Grøtting and myself, the company's positioning was uncovered and redefined.
I provided creative direction and design for the responsive website, its photography and two videos. Further, I coordinated our multi-disciplinary team consisting of film crew, motion designers, developers and photographer. This nimble team completed the project in less than two months, from initial strategy workshops to launch, including photo shoot and the production of the videos: "freiheit.com technologies" and "Ein Tag bei freiheit.com"
The result is an entirely new image for freiheit.com, which perfectly reflects the company's unique culture – German engineering meets a Silicon Valley can do attitude.
This attitude comes across in all kinds of event collateral I've applied the brand design to, from posters, banners, invitations to popcorn bags.
There was a recent website release 2.0. The storytelling was updated by Christian Riedel, and new photos are by Jochen Quast. The design was updated slightly (this was my role), but the brand design remained.
Visit the website freiheit.com
Concept/Storytelling 2.0 Christian Riedel
Text 1.0 Stefan Richter
Concept/UX 1.0 John Grøtting
Concept/Brand Design Nora Grøtting
Photography Ben Wolf
Film production 27km
Motion graphics Johannes Blümel
Illustration Tobias Wüstefeld